We raise awareness and create change through our laboratories consisting of individuals working together and learning new skills guided by leaders in the fashion industry. We aim to change the way fashion is made and consumed.
With the support of generous partners, sponsors and individuals, we showcase and bring to market the craftsmanship of the clothing created inside of the different laboratories, ran by our cooperative. It starts with changing the way we talk about fashion. We elevate the issue by breaking down stereotypes, in regards to the definition of what sustainability is. Debunking the myth that sustainability must necessarily stem from recycled or upcycled sources through a growing number of design and business institutions.
I am Alice means that I am ethical and accountable for my actions. I am aware that I have the power to change the way fashion is viewed, produced and consumed. It means that I understand that behind every object there is a human and therefore commit to acting responsibly towards people and the planet. I pledge to be mindful, to buy less, buying best locally. I adhere to fashion for good.
Via Luca Signorelli 12, 20154 MI
Iscritta alla CCIAA di Milano
Tel. (+39) 02.82783398
Fax: (+39) 02 82781852